A project where we shaped the identity for a new sports clothing brand in India, aiming for a logo that stands out with a message of aspiration. The concept was a mash-up of a podium and the letter 'H', capturing the dream of every athlete to win and own the podium moment. This design journey was all about crafting a symbol that’s more than just a logo—it’s the embodiment of victory and hope."
Concept
© 2024 Sahil Malhan